The Weeks of Dasha

The Weeks of Dasha was a weekly fashion film series by Emil Klang, about 19-year-old Dasha and her first year in Stockholm. Every Friday in 2010, a new episode, featuring a fashion designer and music artist, was uploaded to the website.

I created the graphic identity, website, and various promotion material. The logo – “Dasha” written in Russian – even made it as a tattoo onto Emil’s arm! When the year was over, Emil and I put together a book (set in Swedish, English and Russian) summing up the 52 episodes, along with lots of extra material.

The project received positive reviews from SVT (Swedish Television), Dagens Nyheter, Svenska Dagbladet, Dazed & Confused, Bon Magazine, among others.

Client: Pangklang!

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Cover in black velvet and silver foil!

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dasha-perfume

The book was launched together with a unisex perfume, so you could smell like Dasha.

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dasha-site

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